Microsoft’s Urban Farming Featured at Milan Expo 2015

Microsoft urban farming, milan expo 2015, USA Pavilion
Photo credit: Milan Expo 2015/USA Pavilion

MILAN, ITALY — The Milan Expo 2015, which opened May 1 and runs through October 31 in Milan, Italy, has already had its fair share of well-known visitors, including First Lady Michelle Obama. And many more visitors and tourists are expected during the next six months.

The main theme of this year’s Universal Exposition is “Feeding the Planet, Energy for Life.” The focus of the expo is on the future of the global food system as well as sustainability. The USA Pavilion expands on that thought with its supporting theme: “American Food 2.0: United to Feed the Planet,” highlighting the innovation in the American food market as well as environmental technology.

On June 9 in the USA Pavilion, Mark Freeman, the senior manager of Microsoft’s Global Employee Services, discussed the company’s urban farming program at its Redmond, WA, headquarters, which serves 40,000 meals daily. According to Freeman, 60 percent of its produce needs are sourced locally through relationships with area farmers. However, the company expanded on those efforts by launching an urban farming center to produce additional vegetables with hydroponic systems.

Up next at the USA Pavilion on Friday, June 19 is the “Urban Farming, Sustainability, and Nutrition” event featuring Will Allen, Urban Farmer, Founder and CEO of Growing Power; Nicolas Jammet, Co-CEO, Sweetgreen; and Dr. Risa J Lavizzo-Mourey, President and CEO, Robert Wood Johnson Foundation, Member of the President’s Council on Fitness, Sports, and Nutrition.

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