DENVER, CO — Consumer foods giant WhiteWave Foods Co. has agreed to buy Vega, maker of plant-based natural health and performance nutrition products, for approximately $550 million.
“Vega’s plant-based nutrition products complement our plant-based foods and beverages portfolio. With its strong brand, high-quality products, and commitment to innovation and sustainability, Vega is a perfect fit for WhiteWave,” said Gregg Engles, Chairman and Chief Executive Officer of WhiteWave.
The acquisition is part of the company’s strategy to expand certain niche and growing categories like its plant-based nutrition products.
Vega’s plant-based, gluten-free nutrition products – primarily nutritional shakes and bars – contain nutrient-dense, whole food ingredients, the company says.
The deal is expected to close later this year, and Vega’s headquarters will remain in Vancouver.