While it may feel like deciding what’s for dinner while standing in front of the fridge with the door open takes forever, a new national survey of 1,000 men and women by market researchers OnePoll and commissioned by Orgain, says Americans actually spend more time deciding what to watch on Netflix.
The research looked at the amount of time Americans spend making various decisions. It revealed that while they spend an average of more than 23 minutes deciding what to watch on Netflix, more than half (55 percent) choose their food almost instantly and almost a quarter (24 percent) do so without reading ingredient labels at all, uncovering opportunities to improve food choices and overall health.
The survey asked respondents to rate how much consideration they give to decisions – both large and small – and found that 31 percent of people take time to carefully consider the pros and cons of both big purchasing decisions (such as buying a car) and small ones (such as a kitchen gadget). They spend more than an hour researching their next vacation (34.2 percent), TV (49.9 percent) or phone (24.8 percent.) However, most people said they spend less than 5 minutes when deciding on a new food brand to eat (55.7 percent) and almost three quarters spend less than three minutes reading food labels or checking the ingredients of what they’re eating.
Findings revealed that people considered decisions around finances (84.1 percent), relationships (55.5 percent), careers (58.8 percent) and even what to wear (60.5 percent) and how to decorate their homes (79.5) worthy of long consideration. Yet, when it comes to food choices, Americans don’t take the time to consider what they are eating.
The Orgain research found that when it comes to food:
- Fifty five percent say they pick their food almost instantly
- Almost 3 out of 4 people spend less than 3 minutes reading food labels while grocery shopping
- Just four percent say they carefully plan or think about what they’re eating
- Two thirds said they aren’t picky about their choices when it comes to food
- Twenty percent said they aren’t at all picky when it comes to their diet