AIRPORT CITY, ISRAEL — Healthy cooking, with sparkling, flavored water, is getting a push with the recent partnership between SodaStream International and the culinary arts school Le Cordon Bleu.
Both companies will create new flavors, made solely from naturally-derived ingredients, that will be used with SodaStream Sparkling Water Makers. Additionally the companies will develop a joint recipe booklet promoting the use of sparkling water in healthy cooking for a fluffier texture in breads and the retaining the true colors of vegetables while cooking.
“SodaStream is committed to promoting healthy hydration by providing consumers with the ability to easily create their own sparkling water at home and add great tasting natural flavors to them,” said Daniel Birnbaum, CEO of SodaStream. “By partnering with the world-renowned Le Cordon Bleu culinary school, we will now have the opportunity to incorporate the benefits of SodaStream into this thought-leading community as well.”
MOUNTAIN VIEW, CA — Washington Redskins quarterback Colt McCoy and Coco Libra organic coconut water team up to “wet the whistle” of young football players at the Baylor Scott & White Health Colt McCoy Football ProCamp, which will be held in Austin, TX, June 29-30, 2015.
Coco Libra will not only be the drink of choice for participants but the beverage company will also offer two camp scholarships to youth aged 6 to 13 who attend the Punt, Pass, and Run competition at Austin’s Southwest Family YMCA’s Family Fun Night event on June 19.
This is not the first Pepsi product to use real sugar instead high fructose corn syrup. Sierra Mist, a PepsiCo brand launched in 1999 is made with real sugar, although recently the company replaced some of its sugar content with a stevia leaf abstract.
Also, both Pespi and Coke launched two products late last year that are made with real sugar: Coca-Cola Life and Pepsi True, according to published reports.
These real sugar, low calorie drinks are part of the soda giants’ commitment made at the 10th Annual Clinton Global Initiative (CGI) to reduce beverage calories consumed per person in America by 20 percent by 2025.
“I am excited about the potential of this voluntary commitment by the beverage industry. It can be a critical step in our ongoing fight against obesity,” said President Bill Clinton in a statement released during the 2014 CGI summit. “Our work with beverage companies to reduce the number of calories shipped to schools by 90 percent demonstrates the power of creative cooperation. We look forward to continuing to work together to achieve the goals outlined in this commitment.”
Pepsi’s Stubborn Soda line could be available for release this summer.