Organic nutrition products maker to be acquired

Orgain to sell a majority stake in the company to Butterfly.

LOS ANGELES – Orgain, a manufacturer of organic nutrition products, will be acquired by Butterfly. The Los Angeles-based private equity firm specializes in the food sector.

Earlier this month, both companies announced Butterfly had signed an agreement to purchase a majority stake in the company. Orgain’s Founder Dr. Andrew Abraham, M.D. will retain a significant minority ownership position and will continue as Chief Executive Officer.

“We are excited about this next phase of growth for our brand, the ability to expand globally, and the opportunity to inspire so many more healthy, vibrant lives,” Abraham said in a statement.

A cancer survivor, Abraham launched Orgain in 2009 with the industry’s first organic ready-to-drink nutrition shake.

According to Orgain’s website, Abraham was diagnosed with a rare and aggressive form of cancer in his teens.

“During chemo and radiation, I lost my appetite entirely and experienced alarming weight loss,” he said. “When my doctors recommended nutrition shakes to get my weight up, the only options available were full of unhealthy and synthetic ingredients. So my mother and I started making our own organic shakes at home.

“The power of clean nutrition stayed with me as I entered my medical career. As I treated patients, I was consumed by the idea that I could help millions more people a day by bringing a healthier, organic nutrition shake to the market.”

Abraham took that desire to help others and quit his medical practice to start Orgain.

Since then, the company has produced numerous organic nutrition products from protein powders to shakes and bars.

Ontario Teachers’ Pension Plan, a limited partner of Butterfly, will also be a new minority investor alongside Butterfly and Abraham.

SodaStream and Le Cordon Bleu Partnership Promotes Healthy Cooking

Sodastream, sparkling water
Photo: SodaStream

AIRPORT CITY, ISRAEL — Healthy cooking, with sparkling, flavored water, is getting a push with the recent partnership between SodaStream International and the culinary arts school Le Cordon Bleu.

Both companies will create new flavors, made solely from naturally-derived ingredients, that will be used with SodaStream Sparkling Water Makers. Additionally the companies will develop a joint recipe booklet promoting the use of sparkling water in healthy cooking for a fluffier texture in breads and the retaining the true colors of vegetables while cooking.

Le Cordon Bleu, culinary art school, healthy cooking
Photo: Le Cordon Bleu

“SodaStream is committed to promoting healthy hydration by providing consumers with the ability to easily create their own sparkling water at home and add great tasting natural flavors to them,” said Daniel Birnbaum, CEO of SodaStream. “By partnering with the world-renowned Le Cordon Bleu culinary school, we will now have the opportunity to incorporate the benefits of SodaStream into this thought-leading community as well.”

Washington Redskin QB Colt McCoy’s Football Camp Hydrates with Coconut Water

MOUNTAIN VIEW, CA — Washington Redskins quarterback Colt McCoy and Coco Libra organic coconut water team up to “wet the whistle” of young football players at the Baylor Scott & White Health Colt McCoy Football ProCamp, which will be held in Austin, TX, June 29-30, 2015.

Coco Libra will not only be the drink of choice for participants but the beverage company will also offer two camp scholarships to youth aged 6 to 13 who attend the Punt, Pass, and Run competition at Austin’s Southwest Family YMCA’s Family Fun Night event on June 19.

Pepsi to Ditch High Fructose Corn Syrup in New Craft Soda Line

PURCHASE, NY — Soda giant PepsiCo is looking to forgo high fructose corn syrup in a new line of craft fountain drinks, according to the Chicago Tribune.

Pepsi’s new fountain soda, Stubborn Soda, will be made with real sugar and come in several flavors: black cherry with tarragon, orange hibiscus, pineapple cream and agave vanilla cream.

This is not the first Pepsi product to use real sugar instead high fructose corn syrup. Sierra Mist, a PepsiCo brand launched in 1999 is made with real sugar, although recently the company replaced some of its sugar content with a stevia leaf abstract.

Also, both Pespi and Coke launched two products late last year that are made with real sugar: Coca-Cola Life and Pepsi True, according to published reports.

These real sugar, low calorie drinks are part of the soda giants’ commitment made at the 10th Annual Clinton Global Initiative (CGI) to reduce beverage calories consumed per person in America by 20 percent by 2025.

“I am excited about the potential of this voluntary commitment by the beverage industry. It can be a critical step in our ongoing fight against obesity,” said President Bill Clinton in a statement released during the 2014 CGI summit.  “Our work with beverage companies to reduce the number of calories shipped to schools by 90 percent demonstrates the power of creative cooperation. We look forward to continuing to work together to achieve the goals outlined in this commitment.”

Pepsi’s Stubborn Soda line could be available for release this summer.